How Should Pay For My Facebook Ads oCPM or CPC

How Should you Pay For your Facebook Ads oCPM, CPM or CPC is many friends don't know,  After sharing on How To Get More From Boost Post of Facebook with Target, today we are including more on facebook ad guide. Whenever you will setup your Facebook advertising, you will then find out the three options which ask users by which method you want to be charged for that particular advertisement. By default, oCPM option is enabled but you can also select and bid for

CPM – Cost per Mille 

CPM mainly stands for cost per mille. Using this method, you will be charged per 1000 views of your advertisement shown to the people. You will need to choose this option in bidding section when setting up ad if you want to be charged through this method.

CPM or CPC method as well.

Before you are going to select the option mentioned above, first you will need to know what these terms actually mean. Let's know more about this and get ride on Facebook ads  oCPM, CPM or CPC.

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oCPM – Optimised Cost per Mille

oCPM mainly stands for optimised cost per mille. Facebook know all about its active users, it knows when the specific users will be going to take actions on Facebook. That’s why it is enabled by default when setting up ads. Take an example if you want to setup an ad and want to get more likes and it will target those people who have taken action on those pages which seems to be similar like your ads before. This will bring useful and good result for you budget and helps to get more likes or more interactions.

Facebook CPC – Cost per Click

CPC mainly stands for cost per click and when you select this option, you will be charged for every click on your Facebook advertisements. Such action might be click through to your website, your facebook page post or your Facebook page etc depending upon you which type of ad you will be going to setup.

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Which You Should Use on Facebook Ad?

According to me, oCPM and CPM both of these methods really seems to be best for the advertisers which want to promote their business or product among right audience on Facebook. Also they will be able to get more interactions, more audience and best thing they will be charged lower than that of CPC method and get more customers or targeted audience.

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When to use CPC?

Now you might have one question in your mind that when you need to choose CPC option in Facebook ads setup, well the answer is that if you want to advertise an external website and your main goal of promotion is allowing Facebook users to take action directly.

How to Choose CPM or CPM from ads manager

As I already mentioned above that be default ads are set to oCPM method, if you want to use more than one option, then you will need to scroll down to the bottom of page when setting up ads campaign. You will then find bidding and pricing option there.
Click on drop down menu and select either bid for impressions or bid for clicks option depending upon you which method you want to select.
Now you will then find options which ask you whether to allow Facebook to automatically  optimize your bid to get more clicks or manually set your maximum bid for clicks.

How to Choose CPM or CPC from Power Editor

Once you are done with the ad setup and created your audience in power editor then click on “optimisation and pricing” option, then you will be offered these three options : CPM,CPC and oCPM. Still I recommend and believe that oCPM seems to only best option which you need to choose but you can also try out other options as well. If you have any queries  regards this guide, feel free to ask in comments section. Finally thanks for visit our Facebook blog and keep visiting for new updates of Facebook Ads CPC and many more which can help you in you business.