Facebook Video Ad Features CTA Button, Audience, Objective, Metrics

Facebook Video Ad Features CTA, Metrics,  Button Audience, Objective full guide today we are sharing with you, Facebook announced that they will be soon going to launch new video advertising for advertisers which consists of post-view CTA buttons, trying to build targeted audience of people which have watched your clips which will be helpful in later targeting and expanded video metrics. Advertisers and business persons are really excited about the possibilities. In this article, we are going to talk about what actually has changed and how you can get advantage or benefit from it.

Video Views Objective

Whenever you create a new campaign for advertisement or promotion, you will have the option of choosing the clips views objective option. You can easily find out this iption within both power editor as well as in campaign manager.

Don't Miss - How Should Pay For My Facebook Ads oCPM or CPC

And also ad create tool as well mentioned in the snapshot shown below:

Don't Miss - How To Get More From Boost Post of Facebook with Target

So by making such kind of selection, It will be better for Facebook to optimize video views, which means that Facebook will show your advertisement to those people who might be interested to watch your clip.
Video View is  defined by Facebook as viewing your clip for just minimum of only three seconds. Now it depends upon you whether you want to included sound in it or want it without sound (autoplay). It will not allow the users to click on the videos in order to play or view the clip.

Create a Video Ad

From the ccreative step of ad creation in power editor, users have the opportunity to choose the posts which they want to promote as video ads. For more check out the screenshot given below:

Don't Miss - Difference between Website vs Facebook Ad Clicks with CPC CPR

Now you will then realize or notice that Facebook will only list eligible the Facebook posts which utilized Facebook video. You might also be interested in creating an unpublished clips post which doesn’t seem to be appearing in the News Feeds organically. In order to that, you will need to click on the + sign button.

Then you will need to choose the video button in order to start clips uploading process to upload clips from your computer hard drive. After that enter the post text which you want to be appear above the clip and then click on create post button finally.

Don't Miss -  How Set Up Website Conversions Ad Facebook Advertising Guide

So what exactly video button will shown at the end, example of preview of that is mentioned in the screenshot given below, have a look at it:

New Video Metrics in Ad Reports

I hope you are now making Facebook ad reports in order to create custom reports which will be going to help you in analyzing results and optimizing it for more benefit and success as well. Such reports  have been updated to the accounts for just some new video metrics only.
Now you will need to click on “Edit Columns” and then you will be bale to get new metric option  within the action section easily.

The features or options of new columns includes:
Clicks to play the clips
Views

Average duration of video viewed

Views to 25 percent
Views to 50 percent
Views to 75 percent
Views to 95 percent

Average percent of video viewed

And within cost per action options you will also find two new metric which includes:
Cost per clicks in order to play
Cost per view

Do you tried experimenting with Facebook video ads or not? If you have any queries regarding this guide, feel free to ask in comment section.

Meta description: Step by step and full detailed guide about Facebook video ad features objectives, CTA button,audience, metrics etc.Finally thanks for visit our blog and keep it, If you have any suggestion on this article or if you have any quetion on this article then please ask us, We will trying to update your reply as well as soon,